{"id":6121,"date":"2020-02-27T14:16:04","date_gmt":"2020-02-27T12:16:04","guid":{"rendered":"https:\/\/bd.tridaz.eu\/?p=6121"},"modified":"2021-05-14T13:50:11","modified_gmt":"2021-05-14T11:50:11","slug":"duplicates-harm-your-positions-how-do-you-remove-them","status":"publish","type":"post","link":"https:\/\/bd.tridaz.eu\/en\/duplicates-harm-your-positions-how-do-you-remove-them\/","title":{"rendered":"Duplicates harm your positions: How do you remove them?"},"content":{"rendered":"\n

Beware of duplicate texts on the web<\/strong><\/h2>\n\n\n\n

Duplicate product categories<\/strong><\/h3>\n\n\n\n

The bad structure of a website can create duplicate pages just for the specific  keywords that you focus on in SEO. For example, we present the categories of men and women. In each of these categories, there is a product page titled shoes that has a different URL but the same headlines, titles and products. Google evaluates the categories as duplicates and may not index them, so they will not appear in search.<\/p>\n\n\n\n

This problem has a relatively simple solution. Set up an automatic generation of captions and unique descriptions based on available CMS and website options. Make sure each category has unique content, then test the page in the Google Search Console.<\/p>\n\n\n\n

Captions and duplicate headings<\/strong><\/h3>\n\n\n\n

Title or headlines are the descriptor of the pages and briefly characterize their content. They are important as they are the first signal for deciphering what is on the page and whether the page is of interest to the user. Captions are a factor that significantly affects search results, so they should include the main keyword that the page focuses on.<\/p>\n\n\n\n

In the case of duplicate titles, the value may be divided between different pages, which will cause a significant reduction in this value. Unique headings and their correct structure are also important factors. We recommend creating general titles and headlines for important pages manually. For others, we can use automatic generation.<\/p>\n\n\n\n

PDF files and documents<\/strong><\/h3>\n\n\n\n

PDF files and all documents stored on the server are also indexed. As for the files with unique content that are not on the site (such as the price list), this is fine. However, if they are documents with the same content, they can compete with important pages, and the value for the keyword is redistributed. We recommend that you simply disable such sites from being indexed in a robots.txt file<\/p>\n\n\n\n

Example:<\/strong>
Disallow: \/*.pdf<\/p>\n\n\n\n

\"screaming<\/figure>\n\n\n\n

Duplicate image descriptions<\/strong><\/h3>\n\n\n\n

Images are often underestimated, but they are a quality source of organic traffic, especially for e-shops with a large number of categories and products. Try to make the alt and title description of the images unique but also relevant.<\/p>\n\n\n\n

Unlabeled mobile sites<\/strong><\/h3>\n\n\n\n

Your website doesn’t have a responsive display for mobile phones, so you’ve decided to start a new site that’s fully optimized for these devices? Well done. However, keep in mind that its contents are likely to be exactly the same as on the desktop page. For websites of this type, we recommend adding a link rel = “canonical” tag to the relevant, main page.<\/p>\n\n\n\n

We will add the canonical tag to the mobile page:<\/strong><\/h3>\n\n\n\n

<link rel = \u201dcanonical\u201d href = \u201dhttps:\/\/bd.tridaz.eu\/\u201d \/><\/p>\n\n\n\n

We will add information about the mobile version to the desktop page:<\/strong><\/h3>\n\n\n\n

<link rel = \u201dalternate\u201d media = \u201donly screen and (max-width: 640px)\u201d alternate = \u201dhttps:\/\/m.bd.tridaz.eu\/\u201d \/><\/p>\n\n\n\n

Tip:<\/strong> Duplicates are also created by pages designed for printing (print pages). In this case, we recommend using print styles (CSS) and redirecting old print pages via status code 301.<\/p>\n\n\n\n

Indexing of parameters, special characters and search<\/strong><\/h3>\n\n\n\n

Various filters that have duplicate content, UTM, and other parameters are indexed and severely limit the available crawl budget of the website. Crawl budget determines the time for search engines to gather extensive information from site URLs. After collecting the information, they then pass it on to the search engines, which will convert the information into search results, as we see it. Search engine robots have a maximum amount of time that they can spend on a website so as not to burden website hosting.<\/p>\n\n\n\n

If a website has thousands of URLs, the search engine crawler will not be able to collect all the URLs in a limited amount of time. Therefore, important pages may not be indexed. In addition to this,  each parameter page is evaluated as unique and creates duplicate content. We can solve both problems by adding the tag link rel = “canonical”.<\/p>\n\n\n\n

Example of an indexed parameter:<\/strong><\/p>\n\n\n\n

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Kompletn\u00fd digit\u00e1lny marketing<\/a><\/blockquote>