{"id":6181,"date":"2019-11-28T00:30:04","date_gmt":"2019-11-27T22:30:04","guid":{"rendered":"https:\/\/bd.tridaz.eu\/detske-youtube-kanaly\/"},"modified":"2020-10-08T14:41:31","modified_gmt":"2020-10-08T12:41:31","slug":"dont-let-kids-click-on-your-youtube-ads%f0%9f%91%bc","status":"publish","type":"post","link":"https:\/\/bd.tridaz.eu\/en\/dont-let-kids-click-on-your-youtube-ads%f0%9f%91%bc\/","title":{"rendered":"(Don’t) let kids click on your YouTube ads\ud83d\udc7c"},"content":{"rendered":"

Are you saying that you still have a limited age in your targeting settings?<\/strong> OK, but what if children watch fairy tales on their parent’s mobile or on a “shared” device, where Google has a mish-mash in the determination of the sex of the viewer, let alone their age. According to U.S. statistics, up to 81% of parents of children aged 11 and under allow their child to watch YouTube videos.<\/p>\n

\"V\u00fdskum:
Research:<\/strong> up to 81% of parents of children aged 11 and under allow their child to watch YouTube videos (source: Pew Research Center<\/a>)<\/figcaption><\/figure>\n

The most reliable way to exclude child viewers from your campaign is to target and laboriously exclude videos or channels that children watch primarily.<\/p>\n

You can view the Placement report in Google Ads and open each placement (video, channel) with suspicious statistics (extremes, too high or low interaction rate). How often? This is determined according to the duration of the campaign. For a short impact campaign, you will do this every day.<\/p>\n

Sounds tedious.<\/strong> However, you will potentially save the client a substantial amount of money that they could otherwise spend on raising awareness with the target, which will buy him in 10+ years.<\/p>\n

Some agencies and PPC specialists have begun to create and maintain lists of YouTube channels that children watch primarily. These lists are then automatically excluded from any non-child-targeted campaign, saving you money from the very beginning.<\/p>\n

We have joined forces <\/strong>with other contributors and we have unified and enriched the list of YouTube channels with content targeted at children using several useful parameters (channel language, channel name\u2026). We will update this list at regular intervals. We have decided to share it with you so that you can save money for either your clients<\/strong> or yourself<\/p>\n

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List of the most watched Youtube channels with content targeted towards children<\/strong> \ud83d\udc7c<\/h2>\n
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Version:<\/strong> 1.0
\nUpdated:<\/strong> 25.11.2019
\nNumber of Youtube channels: <\/strong>2,841
\nContributors :<\/strong> Basta digital<\/a>, MarketUP<\/a>, ecake<\/a>, CLIX<\/a><\/p>\n<\/div>\n

The list of Youtube channels aimed at children is presented in a clear table in the Google Spreadsheet. The list includes information such as channel name, number of videos uploaded, number of subscribers, number of video views, country, channel type, channel creation date, Social Blade rating and finally the Youtube URL of the channel.<\/span><\/div>\n
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\u27a1\ufe0f List of children’s YouTube channels<\/a><\/h3>\n
Click the button to create your own copy of this list. If you have other Youtube channels that are aimed at children, send them to us at kajanovicova@bd.tridaz.eu<\/a> \ud83d\ude42<\/div>\n<\/div>\n<\/div>\n

How do I exclude placements from YouTube campaigns in bulk?<\/strong><\/h2>\n

You can exclude placements at the entire Google Ads, campaign, or ad group level.<\/p>\n

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  1. In Tools & Settings<\/strong>, go to the Shared Library<\/strong> and Placement exclusion lists<\/strong>.
    \n\"Vyl\u00fa\u010denie<\/li>\n
  2. Click +<\/strong> and then New list.<\/strong>
    \n\"Vytv\u00e1ranie<\/li>\n
  3. Enter a name for the exclusion list (e.g. Children’s YouTube Channels) and click Enter multiple placements.<\/strong>
    \n\"Zad\u00e1vanie<\/em><\/strong><\/li>\n
  4. Copy the list of children’s YouTube channels from the table and paste (1 channel per 1 row).\n